About PickO

Pet shopping, with the guidance we wish we had.

PickO helps pet owners find useful, well-chosen products faster, with clearer explanations, richer visuals, and AI support built around everyday pet problems.

Close to the source

Direct factory relationships where possible.

Clear visuals

Images and explanations that show how products work.

Zurich based

Swiss storage, stock control, and operations.

Why we built it

Built from first-hand frustration

When we got our first dog, we bought things we did not need, missed products that would have helped, and discovered simple solutions only after months of trial and error. PickO is our way of making that journey easier for others.

Better guidance

Pet products can be hard to compare. PickO helps you understand size, material, use case, comfort, cleaning, durability, and whether a product actually solves your problem.

A richer product experience

We work directly with factories where possible and invest in clear product images and explanations, so customers know what they are buying before it arrives.

Selected with care

We travelled across Europe and China to find products we would be happy to use ourselves. We are not trying to offer everything; every product should earn its place.

Built as an AI company

We built much of the experience ourselves, from the shopping assistant to the product pages, because pet shopping should be more helpful, visual, and personal than a standard online store.

Based in Zurich

Stored by us, shipped from Switzerland

PickO is based in Zurich and stores its products itself. That means we know what is in stock and can ship without unnecessary supplier delays. Supporting PickO also means supporting a Swiss business building an independent, modern shopping experience.